Bluefin Tuna Commands Unprecedented Sum of 3.2 million dollars at Tokyo Auction

A large bluefin tuna on display at a fish market auction
A familiar auction figure is a prominent presence at the traditional sale.

A massive bluefin tuna caused a stir at the Tokyo's Toyosu fish market this Monday, achieving a record-breaking bid of 510.3 million yen (3.2 million US dollars; £2.4m) during the market's opening auction of the new year.

The top offer for the 243kg fish was placed by the company of a popular sushi restaurant group, which runs restaurants across the country and overseas.

"An inaugural tuna heralds a prosperous start," commented the company president, a notable figure at the yearly first sale.

Known as the Tuna Tycoon, this entrepreneur is renowned for placing record bids for premium bluefin tuna at these auspicious year-opening auctions.

Bidding Surprise and Historic Precedent

Following the auction, the successful bidder told the press that he was "surprised at the winning bid," stating, "I expected we would be able to purchase it a little for less, but the price skyrocketed rapidly."

This latest purchase tops his own notable purchases:

  • He paid 56.5 million yen back in 2012.
  • He spent 155 million yen a year later.
  • In 2019, he won a tuna for 333.6 million yen ($2.1m).

Despite previously remarking that he thought he "overdid it," he has now proceeded to break his personal record another time.

A Tradition of High Prices

The first auction at the Tokyo fish market is notoriously associated with sky-high prices. The previous year, the first tuna was acquired for 207 million yen by another sushi chain operator, which stated the fish would be featured at its restaurants throughout the country.

The intense activity at the fish market during these pre-dawn auctions has become a must-see tourist attraction in Tokyo. Monday's auction, which commenced around 05:00 local time, was equally bustling.

From Auction to Plate

The multi-million-dollar tuna was quickly sliced up for patrons at the entrepreneur's sushi restaurants soon after the auction ended.

"I believe like I've commenced the year in a auspicious way after tasting something so fortune-bringing as the year gets underway," remarked one elated customer.

Melanie Smith
Melanie Smith

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